In 2006, 4 guys got together to create a micro blogging service that let users post messages 140 characters long.
In 2013, they (and the people who supported them) will earn the value it took 7 years to make once Twitter’s initial public offering hits the market.
When they were thinking about selling shares in the 2nd most popular social network on Earth, they personally didn’t have a clue how to
- find its market
- determine its value … or
- have the know-how and relationships to sell it
Hiring a team that understood what they were selling was their second biggest decision to make since it could make their decision to sell either brilliantly timed or an epic disaster.
Listing your home for sale has just as much at stake after you’ve decided its time to sell.
Here’s what you want your team to know before bringing your home to market.